Research on Big Data Ad Hoc Query Technology Based on an Accident Insurance Campaign

Lots of Insurance companies have constructed databases for ad hoc query software in Taiwan that combines customer relationship management and marketing campaign management. An ad hoc query is a non-routine and specific query performed in real time to filter specific customer information from big dat...

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Bibliographic Details
Main Authors: Yung-Cheng Liao, Mei-Su Chen
Format: Article
Language:English
Published: MDPI AG 2023-06-01
Series:Engineering Proceedings
Subjects:
Online Access:https://www.mdpi.com/2673-4591/38/1/8