THE EFFECT OF SERVICE QUALITY AND CUSTOMER VALUE ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY IN BANK SULTRA
The purpose of this study was to determine and analyze the effect of service quality and customer value on satisfaction and loyalty, the effect of satisfaction on loyalty and the role of satisfaction in mediating the relationship between service quality and customer value on loyalty to Bank Sultra c...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Indonesian Institute for Counseling, Education and Therapy (IICET)
2023-06-01
|
| Series: | JPPI (Jurnal Penelitian Pendidikan Indonesia) |
| Subjects: | |
| Online Access: | https://jurnal.iicet.org/index.php/jppi/article/view/2194 |