Main tools of integrated marketing communications of banks
The question of the essence of the main tools of integrated marketing communications in the activity of banks of Ukraine is investigated. Their introduction in the management of Ukrainian banks is becoming relevant nowadays. Influence of such factors as intensification of competition; penetration of...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Simon Kuznets Kharkiv National University of Economics
2020-09-01
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| Series: | Економіка розвитку |
| Subjects: | |
| Online Access: | https://ecdev.com.ua/journals/t-19-3-2020/osnovni-instrumenti-integrovanikh-marketingovikh-komunikatsiy-bankiv |