Factors Affecting the Entry of Iranian Media Companies into the Social Network Market

Objective Foreign media companies have attracted the majority of the domestic market of social media in Iran. Despite imposed restriction on Telegram, it is considered as the main player in this field and domestic companies have not been able to compete in this area. Since the local messengers faile...

Full description

Bibliographic Details
Main Authors: Siavash Salavatian, Sayyed Mohsen Asgarzadeh
Format: Article
Language:fas
Published: University of Tehran 2021-08-01
Series:‫مدیریت بازرگانی
Subjects:
Online Access:https://jibm.ut.ac.ir/article_83854_b436d340bb4d713b04bfdd89c9c616ab.pdf