Factors affecting consumer behavior in Smartphone purchases in Nepal

Factors affecting consumer behavior in Smartphone purchases in Nepal

The study aimed to determine why consumers purchase smartphones. The paper examined product attributes, social factors, pricing, and brand image factors to assess how individuals purchase smartphones. The study was conducted in the Kathmandu Valley, the capital city of Nepal. The respondents of the...

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Bibliographic Details
Main Authors: Bharat Rai, Rewan Kumar Dahal, Binod Ghimire
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2023-08-01
Series:Innovative Marketing
Subjects:
brand image
marketing
product attributes
product price
social factors
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/18624/IM_2023_03_Rai.pdf

Internet

https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/18624/IM_2023_03_Rai.pdf

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