SELECTION OF INDICATORS OF QUALITY MANAGEMENT SYSTEM AND MARKETING ANALYSIS OF MANAGEMENT OF NON-MANUFACTURING ENTERPRISES
In contrast to the study of marketing management in manufacturing enterprises, great attention is paid to the quality management system in non-manufacturing enterprises (trade and paid services, tourism and catering, transport and construction), taking into account the marketing approach. As an inte...
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| Format: | Article |
| Language: | English |
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RS Global Sp. z O.O.
2022-03-01
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| Series: | International Journal of Innovative Technologies in Economy |
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| Online Access: | https://rsglobal.pl/index.php/ijite/article/view/2232 |