PENGARUH SHOPPING LIFESTYLE DAN FASHION INVOLVEMENT TERHADAP IMPULSE BUYING BEHAVIOUR MASYARAKAT DI KOTA DENPASAR
This study aims to describe the influence of lifestyle and fashion shopping imvolement against impulse buying behavior of society in Denpasar. The samples used in this study were 100 people responen. The data used in this study were collected using a questionnaire using a Likert scale of 5. Data wer...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Udayana
2016-08-01
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| Series: | E-Jurnal Manajemen |
| Subjects: | |
| Online Access: | https://ojs.unud.ac.id/index.php/Manajemen/article/view/21507 |