PENGARUH SHOPPING LIFESTYLE DAN FASHION INVOLVEMENT TERHADAP IMPULSE BUYING BEHAVIOUR MASYARAKAT DI KOTA DENPASAR
This study aims to describe the influence of lifestyle and fashion shopping imvolement against impulse buying behavior of society in Denpasar. The samples used in this study were 100 people responen. The data used in this study were collected using a questionnaire using a Likert scale of 5. Data wer...
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| Format: | Article |
| Language: | English |
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Universitas Udayana
2016-08-01
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| Series: | E-Jurnal Manajemen |
| Subjects: | |
| Online Access: | https://ojs.unud.ac.id/index.php/Manajemen/article/view/21507 |
| _version_ | 1811277424146513920 |
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| author | Ni Putu Siska Deviana D I Gusti Ayu Ketut Giantari |
| author_facet | Ni Putu Siska Deviana D I Gusti Ayu Ketut Giantari |
| author_sort | Ni Putu Siska Deviana D |
| collection | DOAJ |
| description | This study aims to describe the influence of lifestyle and fashion shopping imvolement against impulse buying behavior of society in Denpasar. The samples used in this study were 100 people responen. The data used in this study were collected using a questionnaire using a Likert scale of 5. Data were analyzed using multiple linear regression analysis. The results showed that the lifestyle and fashion shopping imvolement effect on impulse buying behavior of society in Denpasar. Based on the research results, it is advisable for the product provider or department store fashion, should provide a wide range of different fashion brands, and provide on specific programs such as interesting discounts to avoid unexpected expenditures. |
| first_indexed | 2024-04-13T00:15:24Z |
| format | Article |
| id | doaj.art-1346f9c2d34f4c8d955010d7ddebbc2a |
| institution | Directory Open Access Journal |
| issn | 2302-8912 |
| language | English |
| last_indexed | 2024-04-13T00:15:24Z |
| publishDate | 2016-08-01 |
| publisher | Universitas Udayana |
| record_format | Article |
| series | E-Jurnal Manajemen |
| spelling | doaj.art-1346f9c2d34f4c8d955010d7ddebbc2a2022-12-22T03:10:56ZengUniversitas UdayanaE-Jurnal Manajemen2302-89122016-08-015821507PENGARUH SHOPPING LIFESTYLE DAN FASHION INVOLVEMENT TERHADAP IMPULSE BUYING BEHAVIOUR MASYARAKAT DI KOTA DENPASARNi Putu Siska Deviana D0I Gusti Ayu Ketut Giantari1Fakultas Ekonomi dan Bisnis Universitas UdayanaFakultas Ekonomi dan Bisnis Universitas UdayanaThis study aims to describe the influence of lifestyle and fashion shopping imvolement against impulse buying behavior of society in Denpasar. The samples used in this study were 100 people responen. The data used in this study were collected using a questionnaire using a Likert scale of 5. Data were analyzed using multiple linear regression analysis. The results showed that the lifestyle and fashion shopping imvolement effect on impulse buying behavior of society in Denpasar. Based on the research results, it is advisable for the product provider or department store fashion, should provide a wide range of different fashion brands, and provide on specific programs such as interesting discounts to avoid unexpected expenditures.https://ojs.unud.ac.id/index.php/Manajemen/article/view/21507impulse buying behavior, shopping lifestyle, fashion involvemen |
| spellingShingle | Ni Putu Siska Deviana D I Gusti Ayu Ketut Giantari PENGARUH SHOPPING LIFESTYLE DAN FASHION INVOLVEMENT TERHADAP IMPULSE BUYING BEHAVIOUR MASYARAKAT DI KOTA DENPASAR E-Jurnal Manajemen impulse buying behavior, shopping lifestyle, fashion involvemen |
| title | PENGARUH SHOPPING LIFESTYLE DAN FASHION INVOLVEMENT TERHADAP IMPULSE BUYING BEHAVIOUR MASYARAKAT DI KOTA DENPASAR |
| title_full | PENGARUH SHOPPING LIFESTYLE DAN FASHION INVOLVEMENT TERHADAP IMPULSE BUYING BEHAVIOUR MASYARAKAT DI KOTA DENPASAR |
| title_fullStr | PENGARUH SHOPPING LIFESTYLE DAN FASHION INVOLVEMENT TERHADAP IMPULSE BUYING BEHAVIOUR MASYARAKAT DI KOTA DENPASAR |
| title_full_unstemmed | PENGARUH SHOPPING LIFESTYLE DAN FASHION INVOLVEMENT TERHADAP IMPULSE BUYING BEHAVIOUR MASYARAKAT DI KOTA DENPASAR |
| title_short | PENGARUH SHOPPING LIFESTYLE DAN FASHION INVOLVEMENT TERHADAP IMPULSE BUYING BEHAVIOUR MASYARAKAT DI KOTA DENPASAR |
| title_sort | pengaruh shopping lifestyle dan fashion involvement terhadap impulse buying behaviour masyarakat di kota denpasar |
| topic | impulse buying behavior, shopping lifestyle, fashion involvemen |
| url | https://ojs.unud.ac.id/index.php/Manajemen/article/view/21507 |
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