PENGARUH SHOPPING LIFESTYLE DAN FASHION INVOLVEMENT TERHADAP IMPULSE BUYING BEHAVIOUR MASYARAKAT DI KOTA DENPASAR

PENGARUH SHOPPING LIFESTYLE DAN FASHION INVOLVEMENT TERHADAP IMPULSE BUYING BEHAVIOUR MASYARAKAT DI KOTA DENPASAR

This study aims to describe the influence of lifestyle and fashion shopping imvolement against impulse buying behavior of society in Denpasar. The samples used in this study were 100 people responen. The data used in this study were collected using a questionnaire using a Likert scale of 5. Data wer...

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Bibliographic Details
Main Authors:	Ni Putu Siska Deviana D, I Gusti Ayu Ketut Giantari
Format:	Article
Language:	English
Published:	Universitas Udayana 2016-08-01
Series:	E-Jurnal Manajemen
Subjects:	impulse buying behavior, shopping lifestyle, fashion involvemen
Online Access:	https://ojs.unud.ac.id/index.php/Manajemen/article/view/21507

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