Women’s online opinions are still not as influential as those of their male peers in buying decisions
Abstract As we make progress towards gender parity in many spheres of life, an important question is whether people place as much value on women’s opinions as they do on men’s opinions, especially when making buying decisions. Using online product opinions (reviews)—an increasingly important source...
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| Format: | Article |
| Language: | English |
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Springer Nature
2023-01-01
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| Series: | Humanities & Social Sciences Communications |
| Online Access: | https://doi.org/10.1057/s41599-023-01504-5 |