K-Pop Fandoms Loyalist Phenomenon: Fans Participatory Branding on Social Media Content Practices Distribution in Indonesia

Korean pop music, or K-pop, has become one of the most dynamically distributed forms of pop culture in the global pop market through these ‘social distribution networks. This article explores the ways that this new mode of social distribution is characterized by bottom-up grassroots aspects as well...

Full description

Bibliographic Details
Main Authors: Kurniawan Prasetyo, Eka Perwitasari Fauzi, Indy Helena Putri
Format: Article
Language:English
Published: Paragraphs Media Publishing 2023-09-01
Series:Paragraphs Communication Update
Subjects:
Online Access:https://theparagraphs.org/article/doi/10.59260/pcommu.2023.79841201