K-Pop Fandoms Loyalist Phenomenon: Fans Participatory Branding on Social Media Content Practices Distribution in Indonesia
Korean pop music, or K-pop, has become one of the most dynamically distributed forms of pop culture in the global pop market through these ‘social distribution networks. This article explores the ways that this new mode of social distribution is characterized by bottom-up grassroots aspects as well...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Paragraphs Media Publishing
2023-09-01
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| Series: | Paragraphs Communication Update |
| Subjects: | |
| Online Access: | https://theparagraphs.org/article/doi/10.59260/pcommu.2023.79841201 |
| _version_ | 1797357064126726144 |
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| author | Kurniawan Prasetyo Eka Perwitasari Fauzi Indy Helena Putri |
| author_facet | Kurniawan Prasetyo Eka Perwitasari Fauzi Indy Helena Putri |
| author_sort | Kurniawan Prasetyo |
| collection | DOAJ |
| description | Korean pop music, or K-pop, has become one of the most dynamically distributed forms of pop culture in the global pop market through these ‘social distribution networks. This article explores the ways that this new mode of social distribution is characterized by bottom-up grassroots aspects as well as corporate-controlled top-down aspects by analyzing the recent dynamics and practices of K-pop consumption circulation on social media. This article examines the relationship between K-pop boybands and their fandoms in Indonesia as mediated by YouTube content platforms, using a case study Going Seventeen YouTube Content. It investigates the socioemotional organization of online interaction orders in K-pop fan communities, the emotional forms of expression, and the social assessment of their loyalist. The result of this research found that the Going Seventeen YouTube Content variable affected the Seventeen K-Pop Boyband Fan loyalty to 46% and the rest was influenced by other factors. In conclusion, as an exemplary cultural product, K-pop is creating fans as consumer-added value. It is necessary to establish fandom measures to integrate sustainable marketing promotion. |
| first_indexed | 2024-03-08T14:39:05Z |
| format | Article |
| id | doaj.art-13643ff5dd8a46388a488ba8e5211f7f |
| institution | Directory Open Access Journal |
| issn | 2959-6025 |
| language | English |
| last_indexed | 2024-03-08T14:39:05Z |
| publishDate | 2023-09-01 |
| publisher | Paragraphs Media Publishing |
| record_format | Article |
| series | Paragraphs Communication Update |
| spelling | doaj.art-13643ff5dd8a46388a488ba8e5211f7f2024-01-11T23:21:33ZengParagraphs Media PublishingParagraphs Communication Update2959-60252023-09-01Volume 1798410.59260/pcommu.2023.79841201K-Pop Fandoms Loyalist Phenomenon: Fans Participatory Branding on Social Media Content Practices Distribution in IndonesiaKurniawan Prasetyo0 Eka Perwitasari Fauzi1Indy Helena Putri2Faculty of Communication Science, Mercu Buana UniversityFaculty of Communication Science, Mercu Buana UniversityFaculty of Communication Science, Mercu Buana UniversityKorean pop music, or K-pop, has become one of the most dynamically distributed forms of pop culture in the global pop market through these ‘social distribution networks. This article explores the ways that this new mode of social distribution is characterized by bottom-up grassroots aspects as well as corporate-controlled top-down aspects by analyzing the recent dynamics and practices of K-pop consumption circulation on social media. This article examines the relationship between K-pop boybands and their fandoms in Indonesia as mediated by YouTube content platforms, using a case study Going Seventeen YouTube Content. It investigates the socioemotional organization of online interaction orders in K-pop fan communities, the emotional forms of expression, and the social assessment of their loyalist. The result of this research found that the Going Seventeen YouTube Content variable affected the Seventeen K-Pop Boyband Fan loyalty to 46% and the rest was influenced by other factors. In conclusion, as an exemplary cultural product, K-pop is creating fans as consumer-added value. It is necessary to establish fandom measures to integrate sustainable marketing promotion.https://theparagraphs.org/article/doi/10.59260/pcommu.2023.79841201social mediamarketingfandomsyoutubenew media |
| spellingShingle | Kurniawan Prasetyo Eka Perwitasari Fauzi Indy Helena Putri K-Pop Fandoms Loyalist Phenomenon: Fans Participatory Branding on Social Media Content Practices Distribution in Indonesia Paragraphs Communication Update social media marketing fandoms youtube new media |
| title | K-Pop Fandoms Loyalist Phenomenon: Fans Participatory Branding on Social Media Content Practices Distribution in Indonesia |
| title_full | K-Pop Fandoms Loyalist Phenomenon: Fans Participatory Branding on Social Media Content Practices Distribution in Indonesia |
| title_fullStr | K-Pop Fandoms Loyalist Phenomenon: Fans Participatory Branding on Social Media Content Practices Distribution in Indonesia |
| title_full_unstemmed | K-Pop Fandoms Loyalist Phenomenon: Fans Participatory Branding on Social Media Content Practices Distribution in Indonesia |
| title_short | K-Pop Fandoms Loyalist Phenomenon: Fans Participatory Branding on Social Media Content Practices Distribution in Indonesia |
| title_sort | k pop fandoms loyalist phenomenon fans participatory branding on social media content practices distribution in indonesia |
| topic | social media marketing fandoms youtube new media |
| url | https://theparagraphs.org/article/doi/10.59260/pcommu.2023.79841201 |
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