K-Pop Fandoms Loyalist Phenomenon: Fans Participatory Branding on Social Media Content Practices Distribution in Indonesia
Korean pop music, or K-pop, has become one of the most dynamically distributed forms of pop culture in the global pop market through these ‘social distribution networks. This article explores the ways that this new mode of social distribution is characterized by bottom-up grassroots aspects as well...
Main Authors: | Kurniawan Prasetyo, Eka Perwitasari Fauzi, Indy Helena Putri |
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Format: | Article |
Language: | English |
Published: |
Paragraphs Media Publishing
2023-09-01
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Series: | Paragraphs Communication Update |
Subjects: | |
Online Access: | https://theparagraphs.org/article/doi/10.59260/pcommu.2023.79841201 |
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