THE BRAND AND SENSATION RELATION AS A SPATIAL TRACKING IN SHOPPING MALLS
Purpose When talking about spatial sensation, it is assumed that spatial sensation does not only occur with the sense of sight, but on the contrary, remembering with the sense of scent occurs more and permanently. The aim of this article is to examine the place of the relationship between brand an...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Konya Technical University Faculty of Architecture and Design
2020-12-01
|
| Series: | Iconarp International Journal of Architecture and Planning |
| Subjects: | |
| Online Access: | https://iconarp.ktun.edu.tr/index.php/iconarp/article/view/437 |