Perceived Political Risk and Tourists’ Behavioural Intention: The Mediating Effect of Destination Image
This research study is an attempt to understand the behaviour of tourists visiting the Kashmir valley in terms of destination image and future behavioural intentions as an outcome of perceived political risk. The study also looks at how two aspects of destination image-cognitive and affective medi...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2022-09-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_10_11_4_1443-1458_1_.pdf |