Benefits, Challenges and Trade-Offs: Buyer and Contract Characteristics Valued by Small Farm Suppliers to Wholesale Marketing Channels
There is increasing interest in accessing local food products through 'conventional' food marketing systems. This study identifies and quantifies key contract characteristics and buyer attributes valued by small-scale produce farmers who are currently or are considering marketing into whol...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Western Agricultural Economics Association
2019-09-01
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Series: | Journal of Agricultural and Resource Economics |
Subjects: | |
Online Access: | https://ageconsearch.umn.edu/record/292334 |