Benefits, Challenges and Trade-Offs: Buyer and Contract Characteristics Valued by Small Farm Suppliers to Wholesale Marketing Channels
There is increasing interest in accessing local food products through 'conventional' food marketing systems. This study identifies and quantifies key contract characteristics and buyer attributes valued by small-scale produce farmers who are currently or are considering marketing into whol...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Western Agricultural Economics Association
2019-09-01
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| Series: | Journal of Agricultural and Resource Economics |
| Subjects: | |
| Online Access: | https://ageconsearch.umn.edu/record/292334 |
| _version_ | 1819211611261370368 |
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| author | Michael Barrowclough Kathryn A. Boys Carlos Carpio |
| author_facet | Michael Barrowclough Kathryn A. Boys Carlos Carpio |
| author_sort | Michael Barrowclough |
| collection | DOAJ |
| description | There is increasing interest in accessing local food products through 'conventional' food marketing systems. This study identifies and quantifies key contract characteristics and buyer attributes valued by small-scale produce farmers who are currently or are considering marketing into wholesale channels. Overall, produce farmers are receptive to entering into contracts with wholesale buyers. Substantial heterogeneity, however, is found among farmer attitudes toward the specific contract terms and in the trade-offs farmers are willing to accept between contract terms and buyer characteristics. Insights offered will enable produce buyers to more efficiently target potential suppliers and will facilitate more effective contract design. |
| first_indexed | 2024-12-23T06:29:49Z |
| format | Article |
| id | doaj.art-1377bc1edecb4251a516a3cd7ee07a77 |
| institution | Directory Open Access Journal |
| issn | 1068-5502 2327-8285 |
| language | English |
| last_indexed | 2024-12-23T06:29:49Z |
| publishDate | 2019-09-01 |
| publisher | Western Agricultural Economics Association |
| record_format | Article |
| series | Journal of Agricultural and Resource Economics |
| spelling | doaj.art-1377bc1edecb4251a516a3cd7ee07a772022-12-21T17:56:57ZengWestern Agricultural Economics AssociationJournal of Agricultural and Resource Economics1068-55022327-82852019-09-0144360562310.22004/ag.econ.292334292334Benefits, Challenges and Trade-Offs: Buyer and Contract Characteristics Valued by Small Farm Suppliers to Wholesale Marketing ChannelsMichael BarrowcloughKathryn A. BoysCarlos CarpioThere is increasing interest in accessing local food products through 'conventional' food marketing systems. This study identifies and quantifies key contract characteristics and buyer attributes valued by small-scale produce farmers who are currently or are considering marketing into wholesale channels. Overall, produce farmers are receptive to entering into contracts with wholesale buyers. Substantial heterogeneity, however, is found among farmer attitudes toward the specific contract terms and in the trade-offs farmers are willing to accept between contract terms and buyer characteristics. Insights offered will enable produce buyers to more efficiently target potential suppliers and will facilitate more effective contract design.https://ageconsearch.umn.edu/record/292334fruitsmixed logitspecialty cropsvegetableswholesalerwillingness to acceptwillingness to pay |
| spellingShingle | Michael Barrowclough Kathryn A. Boys Carlos Carpio Benefits, Challenges and Trade-Offs: Buyer and Contract Characteristics Valued by Small Farm Suppliers to Wholesale Marketing Channels Journal of Agricultural and Resource Economics fruits mixed logit specialty crops vegetables wholesaler willingness to accept willingness to pay |
| title | Benefits, Challenges and Trade-Offs: Buyer and Contract Characteristics Valued by Small Farm Suppliers to Wholesale Marketing Channels |
| title_full | Benefits, Challenges and Trade-Offs: Buyer and Contract Characteristics Valued by Small Farm Suppliers to Wholesale Marketing Channels |
| title_fullStr | Benefits, Challenges and Trade-Offs: Buyer and Contract Characteristics Valued by Small Farm Suppliers to Wholesale Marketing Channels |
| title_full_unstemmed | Benefits, Challenges and Trade-Offs: Buyer and Contract Characteristics Valued by Small Farm Suppliers to Wholesale Marketing Channels |
| title_short | Benefits, Challenges and Trade-Offs: Buyer and Contract Characteristics Valued by Small Farm Suppliers to Wholesale Marketing Channels |
| title_sort | benefits challenges and trade offs buyer and contract characteristics valued by small farm suppliers to wholesale marketing channels |
| topic | fruits mixed logit specialty crops vegetables wholesaler willingness to accept willingness to pay |
| url | https://ageconsearch.umn.edu/record/292334 |
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