Consumer awareness and willingness to pay for naturally preserved solar-dried mangoes: Evidence from Nairobi, Kenya

Consumer awareness and willingness to pay for naturally preserved solar-dried mangoes: Evidence from Nairobi, Kenya

Dried mangoes are new in the Kenyan market and there are no studies in Kenya to demonstrate consumer awareness and willingness to pay (WTP) for them. The use of natural preservatives produces healthier products and it is not clear whether dried mangoes preserved this way would fetch a premium price....

Full description

Bibliographic Details
Main Authors: Esther Mujuka, John Mburu, Ackello Ogutu, Jane Ambuko, George Magambo
Format: Article
Language:English
Published: Elsevier 2021-09-01
Series:Journal of Agriculture and Food Research
Subjects:
Post-harvest losses
Consumer awareness
Solar dried mangoes
Willingness to pay
Tobit model
Online Access:http://www.sciencedirect.com/science/article/pii/S2666154321000909

Internet

http://www.sciencedirect.com/science/article/pii/S2666154321000909

Similar Items