Consumer awareness and willingness to pay for naturally preserved solar-dried mangoes: Evidence from Nairobi, Kenya
Dried mangoes are new in the Kenyan market and there are no studies in Kenya to demonstrate consumer awareness and willingness to pay (WTP) for them. The use of natural preservatives produces healthier products and it is not clear whether dried mangoes preserved this way would fetch a premium price....
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2021-09-01
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| Series: | Journal of Agriculture and Food Research |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666154321000909 |