Cross-border e-shopping on e-commerce B2C multi-sided digital platforms: Antecedents and moderating role of country of location
Objective: The objective of the article is to investigate the impact of a foreign multi-sided digital platform’s (MSP) e-shopping quality (quality of information, payment security, consumer service), image, perceived legal protection of cross-border online purchases on beliefs and attitudes tow...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Cracow University of Economics
2024-12-01
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| Series: | Entrepreneurial Business and Economics Review |
| Subjects: | |
| Online Access: | https://eber.uek.krakow.pl/eber/article/view/2648 |