Public relations and communication management in Europe: challenges and opportunities

In most European countries, public relations is a flourishing industry, sometimes with a history of a least a century, and all over Europe young people like to become educated in the field. Nevertheless, little is known about crucial aspects of public relations in Europe and so far there is even les...

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Bibliographic Details
Main Authors: Betteke van Ruler, Dejan Verčič
Format: Article
Language:English
Published: Centro de Estudos de Comunicação e Sociedade (CECS) 2012-12-01
Series:Comunicação e Sociedade
Subjects:
Online Access:https://revistacomsoc.pt/article/view/1326