Transcreation Strategies in Dubbing a Humorous Hybrid-Text Type Advert into Arabic - Is Vernacular the Panacea?
ABSTRACT Adapting advertisements across distant languages and cultures poses challenges due to their heavy cultural context. Complicating matters, some ads mix various text types and genres. This study explores strategies for translating a humor-laden, hybrid-text ad into Arabic through dubbing. It...
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| Format: | Article |
| Language: | English |
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Pontifícia Universidade Católica de São Paulo
2023-10-01
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| Series: | DELTA: Documentação de Estudos em Lingüística Teórica e Aplicada |
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| Online Access: | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0102-44502023000400401&tlng=en |