Key factors affecting online shopping attitude and intention: A case study of consumers in Vietnam
The COVID-19 outbreak has altered consumer purchasing patterns and behavior worldwide. Online shopping services have grown rapidly in Vietnam in recent years, owing to the coronavirus's highly contagious nature and the convenience of online buying and delivery. For that reason, the authors car...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
IEECA
2024-02-01
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| Series: | Journal of Eastern European and Central Asian Research |
| Subjects: | |
| Online Access: | https://www.ieeca.org/journal/index.php/JEECAR/article/view/1547 |