Customer-Contact Employee Support and Service Recovery Efforts
The purpose of this research is to investigate the effect of customer-contact employees support on service recovery efforts. Service companies should try to prevent the service failure situation from occurring, but it is realistic that the service failure occurs due to the characteristics of the ser...
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| Format: | Article |
| Language: | English |
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Korean Marketing Association
2018-10-01
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| Series: | Asia Marketing Journal |
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| Online Access: | https://amj.kma.re.kr/journal/vol20/iss3/5/ |