Marketing as an Instrument for Managing the Solvency of Trade Enterprises
The article is aimed at studying marketing, marketing costs and marketing results, its modern instruments used in sales management, providing the achievement of the set goals, that is, meeting the need to generate income (profit) for the sale of goods and ensuring solvency of the enterprise. Marketi...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Research Centre of Industrial Problems of Development of NAS of Ukraine
2020-11-01
|
| Series: | Bìznes Inform |
| Subjects: | |
| Online Access: | https://www.business-inform.net/export_pdf/business-inform-2020-11_0-pages-442_447.pdf |