Outsourcing Marketing Plans for Small and Medium Enterprises using Knowledge Sharing Process Case study: Tehran Wood and Furniture Companies

Outsourcing Marketing Plans for Small and Medium Enterprises using Knowledge Sharing Process Case study: Tehran Wood and Furniture Companies

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This study proposes an outsourcing mechanism for marketing plans in small and medium-sized enterprises (SMEs) using knowledge sharing.  SMEs may not be able to establish a marketing department due to operational expenditures. Therefore, organizing a marketing agency to handle marketing concerns of S...

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Bibliographic Details
Main Authors: Yaser Hosseini, Hamed Fazlollahtabar, Minoo Talebi Ashoori
Format: Article
Language:English
Published: Iran University of Science & Technology 2021-06-01
Series:International Journal of Industrial Engineering and Production Research
Subjects:
outsourcing
marketing activity
knowledge sharing
small and medium enterprises (smes)
Online Access:http://ijiepr.iust.ac.ir/article-1-1161-en.pdf

Internet

http://ijiepr.iust.ac.ir/article-1-1161-en.pdf

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