Egoistic and altruistic behaviors in tobacco control campaign: the role of social media exposure, interpersonal communication and attitudes

IntroductionA growing body of research has examined the relationship between media exposure to health campaign information and health behaviors, yielding inconsistent findings. To address this inconsistency, it is crucial to investigate the underlying mediation and moderation mechanisms. Building up...

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Bibliographic Details
Main Authors: Shiyu Liu, Qiaofei Wu, Xinyuan Luo, Yu Chen, Jing Xu
Format: Article
Language:English
Published: Frontiers Media S.A. 2023-06-01
Series:Frontiers in Communication
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fcomm.2023.1178413/full