Egoistic and altruistic behaviors in tobacco control campaign: the role of social media exposure, interpersonal communication and attitudes
IntroductionA growing body of research has examined the relationship between media exposure to health campaign information and health behaviors, yielding inconsistent findings. To address this inconsistency, it is crucial to investigate the underlying mediation and moderation mechanisms. Building up...
Main Authors: | , , , , |
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Format: | Article |
Language: | English |
Published: |
Frontiers Media S.A.
2023-06-01
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Series: | Frontiers in Communication |
Subjects: | |
Online Access: | https://www.frontiersin.org/articles/10.3389/fcomm.2023.1178413/full |