Determinants of Intention to Purchase Online Airline Ticket
Nowadays development of information technology has caused online shopping continues to gain more acceptance by travelers that make airlines be care about factors affecting online ticket purchasing. Therefore, in this paper is an attempt to analyze intention to online airline ticket purchasing model...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2014-07-01
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| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-1376-1&slc_lang=en&sid=1 |