Promotion strategy for non-profit organization on the example of the Eastern European Arts Therapy Association
Eastern European Art Therapy Association (EEATA) engaged in teaching art therapy techniques which are used by doctors for the treatment of patients. Promotion plays a crucial role in the dissemination of this useful activity. The paper presents a project which includes such issues as the concept of...
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| Format: | Article |
| Language: | English |
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Sumy State University
2014-03-01
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| Series: | Marketing i Menedžment Innovacij |
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| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2014_1_116_123.pdf |