Promotion strategy for non-profit organization on the example of the Eastern European Arts Therapy Association
Eastern European Art Therapy Association (EEATA) engaged in teaching art therapy techniques which are used by doctors for the treatment of patients. Promotion plays a crucial role in the dissemination of this useful activity. The paper presents a project which includes such issues as the concept of...
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| Format: | Article |
| Language: | English |
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Sumy State University
2014-03-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2014_1_116_123.pdf |
| _version_ | 1797332790606299136 |
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| author | I. Sowier-Kasprzyk |
| author_facet | I. Sowier-Kasprzyk |
| author_sort | I. Sowier-Kasprzyk |
| collection | DOAJ |
| description | Eastern European Art Therapy Association (EEATA) engaged in teaching art therapy techniques which are used by doctors for the treatment of patients. Promotion plays a crucial role in the dissemination of this useful activity. The paper presents a project which includes such issues as the concept of promoting, encouraging and promoting the role of tools and their use in promoting of EEATA. |
| first_indexed | 2024-03-08T07:53:26Z |
| format | Article |
| id | doaj.art-13fd812165934083ab0789242a10d464 |
| institution | Directory Open Access Journal |
| issn | 2218-4511 |
| language | English |
| last_indexed | 2024-03-08T07:53:26Z |
| publishDate | 2014-03-01 |
| publisher | Sumy State University |
| record_format | Article |
| series | Marketing i Menedžment Innovacij |
| spelling | doaj.art-13fd812165934083ab0789242a10d4642024-02-02T14:22:21ZengSumy State UniversityMarketing i Menedžment Innovacij2218-45112014-03-0151116123Promotion strategy for non-profit organization on the example of the Eastern European Arts Therapy AssociationI. Sowier-KasprzykEastern European Art Therapy Association (EEATA) engaged in teaching art therapy techniques which are used by doctors for the treatment of patients. Promotion plays a crucial role in the dissemination of this useful activity. The paper presents a project which includes such issues as the concept of promoting, encouraging and promoting the role of tools and their use in promoting of EEATA.http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2014_1_116_123.pdfmarketingpromotionnon-profit organizationpromotion strategypublic relations |
| spellingShingle | I. Sowier-Kasprzyk Promotion strategy for non-profit organization on the example of the Eastern European Arts Therapy Association Marketing i Menedžment Innovacij marketing promotion non-profit organization promotion strategy public relations |
| title | Promotion strategy for non-profit organization on the example of the Eastern European Arts Therapy Association |
| title_full | Promotion strategy for non-profit organization on the example of the Eastern European Arts Therapy Association |
| title_fullStr | Promotion strategy for non-profit organization on the example of the Eastern European Arts Therapy Association |
| title_full_unstemmed | Promotion strategy for non-profit organization on the example of the Eastern European Arts Therapy Association |
| title_short | Promotion strategy for non-profit organization on the example of the Eastern European Arts Therapy Association |
| title_sort | promotion strategy for non profit organization on the example of the eastern european arts therapy association |
| topic | marketing promotion non-profit organization promotion strategy public relations |
| url | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2014_1_116_123.pdf |
| work_keys_str_mv | AT isowierkasprzyk promotionstrategyfornonprofitorganizationontheexampleoftheeasterneuropeanartstherapyassociation |