Le marketing au concret
The term “marketing” generally arouses mistrust, for it is immediately associated with the idea of manipulation. But, beyond that, what, concretely, do “people in marketing” do ? In order to provide some leads to answering this question, in this article we concentrate on the issues involved in mater...
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| Format: | Article |
| Language: | English |
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Université Catholique de Louvain
2010-05-01
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| Series: | Recherches Sociologiques et Anthropologiques |
| Online Access: | https://journals.openedition.org/rsa/193 |