The Impact of Live E-Commerce on College Students’ Consumption Perceptions and Behaviors
In the Internet era, e-commerce live streaming as an emerging industry has gained a lot of traffic attention, and college students, as the main force of young people, have been affected by this upsurge. This paper uses empirical analysis to explore the influencing factors of e-commerce live streamin...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2023-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2023/12/shsconf_icssed2023_02038.pdf |