YouTubers vs. VTubers: Persuasiveness of human and virtual presenters in promotional videos
With the recent advances in motion tracking technologies and three-dimensional computer graphics software, communication through avatars has become increasingly popular. Can avatars be sufficiently persuasive, when compared to traditional forms of interpersonal communication? What factors contribute...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2023-03-01
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| Series: | Frontiers in Computer Science |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fcomp.2023.1043342/full |