YouTubers vs. VTubers: Persuasiveness of human and virtual presenters in promotional videos
With the recent advances in motion tracking technologies and three-dimensional computer graphics software, communication through avatars has become increasingly popular. Can avatars be sufficiently persuasive, when compared to traditional forms of interpersonal communication? What factors contribute...
| Main Authors: | , , , , |
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| Formato: | Artigo |
| Idioma: | English |
| Publicado em: |
Frontiers Media S.A.
2023-03-01
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| Colecção: | Frontiers in Computer Science |
| Assuntos: | |
| Acesso em linha: | https://www.frontiersin.org/articles/10.3389/fcomp.2023.1043342/full |