Youth's Awareness of and Reactions to The Real Cost National Tobacco Public Education Campaign.

Youth's Awareness of and Reactions to The Real Cost National Tobacco Public Education Campaign.

In 2014, the Food and Drug Administration (FDA) launched its first tobacco-focused public education campaign, The Real Cost, aimed at reducing tobacco use among 12- to 17-year-olds in the United States. This study describes The Real Cost message strategy, implementation, and initial evaluation findi...

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Bibliographic Details
Main Authors: Jennifer C Duke, Tesfa N Alexander, Xiaoquan Zhao, Janine C Delahanty, Jane A Allen, Anna J MacMonegle, Matthew C Farrelly
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2015-01-01
Series:PLoS ONE
Online Access:http://europepmc.org/articles/PMC4682984?pdf=render

Internet

http://europepmc.org/articles/PMC4682984?pdf=render

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