Techniques of synergistic effect formation in marketing communications on the aesthetic medicine market

The article analyses the experience of the Russian distribution company of the market of aesthetic medicine in implementing the communication strategy of a new educational product in a turbulent marketing environment. The paper formulates the principles of establishing profitable communication with...

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Bibliographic Details
Main Authors: E. V. Bernikova, E. V. Tikhonova
Format: Article
Language:English
Published: Publishing House of the State University of Management 2021-06-01
Series:Вестник университета
Subjects:
Online Access:https://vestnik.guu.ru/jour/article/view/2827