Kawaii Aesthetics from Japan to Europe: Theory of the Japanese “Cute” and Transcultural Adoption of Its Styles in Italian and French Comics Production and Commodified Culture Goods
Kawaii culture and aesthetics are a peculiarity of contemporary Japan and move across mass media, impulse goods, creative industries, and juvenile tendencies. The concept, graphic styles, and commodities related to a kawaii culture are composite. This article, in its first part, outlines the theorie...
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| Format: | Article |
| Language: | English |
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MDPI AG
2018-07-01
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| Series: | Arts |
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| Online Access: | http://www.mdpi.com/2076-0752/7/3/24 |