«Museum Night» as a successful example of museum communication
The article examines the world famous action «Museum Night» as one of the successful examples of museum communication. This event, as a rule, is held on the International Day of Museums and is one of the ways to create a positive image of the museum, its popularization and advertising. The author p...
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| Format: | Article |
| Language: | English |
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Zhytomyr Polytechnic State University
2021-08-01
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| Series: | Економіка, управління та адміністрування |
| Subjects: | |
| Online Access: | http://ema.ztu.edu.ua/article/view/242285 |