Semiophores in Multimodal Communication: Verbal and Visual Representation of Cultural Values. Soviet and British Candy Wrappers of the Latter Half of the 20th Century as a Case Study

The article considers complex semiophore analysis of Soviet and British candy wrappers representing social and cultural development of Soviet and British society in a certain period of time. Examination of non-trivial research material, definition of the term semiophore and the development of a comp...

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Bibliographic Details
Main Authors: Kristina O. Vetrova, Svetlana L. Mishlanova
Format: Article
Language:English
Published: Peoples’ Friendship University of Russia (RUDN University) 2021-12-01
Series:RUDN Journal of Language Studies, Semiotics and Semantics
Subjects:
Online Access:http://journals.rudn.ru/semiotics-semantics/article/viewFile/29892/20238