Why do people buy apparel in the virtual world? The influence of cool and interactivity on purchase intentions
The meta-universe notion is regularly introduced in the digital era, and meta-universe virtual apparel has become a new trend with the growth of Internet technology. With highly tailored, technological, and intelligent properties, virtual clothing can imitate the digital environment in digital form....
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| Format: | Article |
| Language: | English |
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EDP Sciences
2023-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2023/23/shsconf_seaa2023_03030.pdf |