Digital transformation for Petra tourism: overcoming challenges and seizing opportunities in southern Jordan
Petra, inscribed on the UNESCO World Heritage List in 1985, attained the esteemed designation of one of the World’s New Seven Wonders in 2007. It is a quintessential emblem of Jordan and a paramount allure for tourists within the Kingdom. This study aims to scrutinize the foremost tourism motivation...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2024-12-01
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| Series: | Cogent Social Sciences |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311886.2024.2426701 |