What Intellectual Property Lawyers can learn from Barbra Streisand, Sepp Blatter, and the "Coca-Cola Cry-Baby": Dealing with "Trademark Bullying" in South Africa

What Intellectual Property Lawyers can learn from Barbra Streisand, Sepp Blatter, and the "Coca-Cola Cry-Baby": Dealing with "Trademark Bullying" in South Africa

This article suggests some pause for reflection amongst intellectual property lawyers, and for serious consideration of the words of an internationally-renowned IP law expert: "Possessing a right does not mean that it is a good idea to enforce it always, and to the hilt. Discretion may be nine...

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Bibliographic Details
Main Author: André M Louw
Format: Article
Language:Afrikaans
Published: North-West University 2013-12-01
Series:Potchefstroom Electronic Law Journal
Subjects:
Trademarks
Trademark infringement
Intellectual property
IP rights
Overly-aggressive enforcement
Rights holder over-reach
Litigation strategy
Cease-and-desist letters
Strike suits
'Trademark extortion'
'Duty to police'
Streisand effect
Ambush marketing
Online Access:http://www.nwu.ac.za/sites/www.nwu.ac.za/files/files/p-per/issuepages/2013volume16no5/2013%2816%295LouwART-2%5B1%5D.pdf

Internet

http://www.nwu.ac.za/sites/www.nwu.ac.za/files/files/p-per/issuepages/2013volume16no5/2013%2816%295LouwART-2%5B1%5D.pdf

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