How Coopetition Influences the Development of a Dominant Design: Evidence from the Pinball Industry
Most studies concerning dominant designs focus on ‘collective’ or ‘competitive’ strategies that companies deploy to impose their choices on the market. The objective of this research is to assess the extent to which ‘coopetitive’ strategies may lead to a dominant design. We analyzed the development...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Association International de Management Stratégique (AIMS)
2020-06-01
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| Series: | M@n@gement |
| Subjects: | |
| Online Access: | https://management-aims.com/index.php/mgmt/article/view/4624/10996 |