Challenges of marketing management of commercial enterprises in the 21st century

In contemporary turbulent environment, which is subject to frequent changes due to the influence of internal and external factors, managers must be expert and informed, and they must also act quickly. If trends are not accepted and followed, there is no survival on the market, which is true in all b...

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Bibliographic Details
Main Authors: Stojanović Miloš, Mladenović Milica, Božić-Miljković Ivana
Format: Article
Language:English
Published: University Dzon Nezbit 2023-01-01
Series:Megatrend Revija
Subjects:
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/1820-3159/2023/1820-31592303105S.pdf