The effect of the marketing mix on the demand of Thai and foreign tourists
This research aimed to analyze the influence of the marketing mix on the demand of Thai and foreign tourists along the Mekong Riverside in Nong Khai and Bueng Kan provinces, Thailand that linked to the Lao People's Democratic Republic (Lao PDR), in particular the Vientiane Capital and Bolikhamx...
Main Authors: | Sakkarin Nonthapot, Wanlapa Thomya |
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Format: | Article |
Language: | English |
Published: |
Growing Science
2020-04-01
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Series: | Management Science Letters |
Subjects: | |
Online Access: | http://www.growingscience.com/msl/Vol10/msl_2020_102.pdf |
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