The effect of the marketing mix on the demand of Thai and foreign tourists

This research aimed to analyze the influence of the marketing mix on the demand of Thai and foreign tourists along the Mekong Riverside in Nong Khai and Bueng Kan provinces, Thailand that linked to the Lao People's Democratic Republic (Lao PDR), in particular the Vientiane Capital and Bolikhamx...

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Bibliographic Details
Main Authors: Sakkarin Nonthapot, Wanlapa Thomya
Format: Article
Language:English
Published: Growing Science 2020-04-01
Series:Management Science Letters
Subjects:
Online Access:http://www.growingscience.com/msl/Vol10/msl_2020_102.pdf