Validating A Proposed CRM Implementation Framework For The Mauritian Hotel Industry

Validating A Proposed CRM Implementation Framework For The Mauritian Hotel Industry

This article validates a proposed Customer Relationship Management conceptual framework for the Mauritian Hotel Industry based on identified critical success factors. The research provided insights on how different factors need to be considered to ensure a smooth implementation of a Customer Relatio...

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Bibliographic Details
Main Authors: Vanisha Oogarah-Hanuman, Visvanathan Naicker
Format: Article
Language:English
Published: AfricaJournals 2021-12-01
Series:African Journal of Hospitality, Tourism and Leisure
Subjects:
customer relationship management
critical success factors
management commitment
technology
strategy
Online Access:https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_4_10_6_1758-1777.pdf

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https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_4_10_6_1758-1777.pdf

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