No good deed goes unpunished: the social costs of prosocial behaviour

Performing costly helpful behaviours can allow individuals to improve their reputation. Those who gain a good reputation are often preferred as interaction partners and are consequently better able to access support through cooperative relationships with others. However, investing in prosocial displ...

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Bibliographic Details
Main Authors: Nichola J. Raihani, Eleanor A. Power
Format: Article
Language:English
Published: Cambridge University Press 2021-01-01
Series:Evolutionary Human Sciences
Subjects:
Online Access:https://www.cambridge.org/core/product/identifier/S2513843X21000359/type/journal_article