Genre-Hybridization – a Key to Hyper-Bestsellers?

The majority of the novels that during the first decade of the 2000s became hyper-bestsellers share one thing in common: They tend to be genre-hybrids, mixing several different, often popular, fiction genres. This is true for Harry Potter, The Da Vinci Code, Twilight, and a number of other hyper-bes...

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Bibliographic Details
Main Author: Kerstin Bergman
Format: Article
Language:Danish
Published: Aalborg University Open Publishing 2013-12-01
Series:Akademisk Kvarter
Subjects:
Online Access:https://journals.aau.dk/index.php/ak/article/view/2823