Gender stereotypes in advertising rhetoric in France and in Russia
The article is devoted to the advertising rhetoric and techniques of verbal effects, which are based on gender stereotypes of Russian and French linguistic culture community.
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| Format: | Article |
| Language: | English |
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Peoples' Friendship University of Russia (RUDN University)
2010-09-01
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| Series: | Russian journal of linguistics: Vestnik RUDN |
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| Online Access: | http://journals.rudn.ru/linguistics/article/view/9631 |