Gender stereotypes in advertising rhetoric in France and in Russia
The article is devoted to the advertising rhetoric and techniques of verbal effects, which are based on gender stereotypes of Russian and French linguistic culture community.
| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Peoples' Friendship University of Russia (RUDN University)
2010-09-01
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| Series: | Russian journal of linguistics: Vestnik RUDN |
| Subjects: | |
| Online Access: | http://journals.rudn.ru/linguistics/article/view/9631 |
| _version_ | 1811214775119511552 |
|---|---|
| author | A V Strachova |
| author_facet | A V Strachova |
| author_sort | A V Strachova |
| collection | DOAJ |
| description | The article is devoted to the advertising rhetoric and techniques of verbal effects, which are based on gender stereotypes of Russian and French linguistic culture community. |
| first_indexed | 2024-04-12T06:10:12Z |
| format | Article |
| id | doaj.art-14915b211a4640acb9598593b18011b1 |
| institution | Directory Open Access Journal |
| issn | 2312-9182 2312-9212 |
| language | English |
| last_indexed | 2024-04-12T06:10:12Z |
| publishDate | 2010-09-01 |
| publisher | Peoples' Friendship University of Russia (RUDN University) |
| record_format | Article |
| series | Russian journal of linguistics: Vestnik RUDN |
| spelling | doaj.art-14915b211a4640acb9598593b18011b12022-12-22T03:44:44ZengPeoples' Friendship University of Russia (RUDN University)Russian journal of linguistics: Vestnik RUDN2312-91822312-92122010-09-010323299630Gender stereotypes in advertising rhetoric in France and in RussiaA V Strachova0Российский университет дружбы народовThe article is devoted to the advertising rhetoric and techniques of verbal effects, which are based on gender stereotypes of Russian and French linguistic culture community.http://journals.rudn.ru/linguistics/article/view/9631речевое воздействиериторика рекламыгендерные стереотипырекламный текст |
| spellingShingle | A V Strachova Gender stereotypes in advertising rhetoric in France and in Russia Russian journal of linguistics: Vestnik RUDN речевое воздействие риторика рекламы гендерные стереотипы рекламный текст |
| title | Gender stereotypes in advertising rhetoric in France and in Russia |
| title_full | Gender stereotypes in advertising rhetoric in France and in Russia |
| title_fullStr | Gender stereotypes in advertising rhetoric in France and in Russia |
| title_full_unstemmed | Gender stereotypes in advertising rhetoric in France and in Russia |
| title_short | Gender stereotypes in advertising rhetoric in France and in Russia |
| title_sort | gender stereotypes in advertising rhetoric in france and in russia |
| topic | речевое воздействие риторика рекламы гендерные стереотипы рекламный текст |
| url | http://journals.rudn.ru/linguistics/article/view/9631 |
| work_keys_str_mv | AT avstrachova genderstereotypesinadvertisingrhetoricinfranceandinrussia |